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About UI & Co

UI&co focuses in delivering excellent solutions to clients by pooling highly skilled people from different field of expertise. 

We offer various business consulting services, particularly on marketing strategy, business model, feasibility study, market research, market entry strategy, partner/investor search, international lead generation, overseas marketing & promotion and brand development. 

If you are interested in our services, please CLICK HERE to contact us.

Meet Our Team


Partner and Co-founder

Harryadin holds a Ph.D. in Marketing from Monash University. He is lecturer of Marketing at Universitas Indonesia. He serves as a member of the Indonesian-American Kavli Frontiers of Science, the Society for Consumer Psychology (SCP), the Australian and New Zealand Marketing Academy (ANZMAC), and AIM-AMA Seth Foundation Doctoral Consortium. His areas of expertise include experiment research design and analysis, new technology adoption, and green marketing. Harryadin oversees the strategic direction of UI&co in addition to providing vision and focus to consulting and research initiatives. Among his client experience includes Indonesia’s state owned companies and multinationals.

Nuri Wulandari Hermawan,

Chief Research Officer and Co-founder

Nuri holds a Ph.D. in Marketing from Universitas Indonesia with dissertation on Brand Experience and Destination Marketing. Before co-founded UI&co she has worked in multinational market research company and had experiences in handling projects in various FMCG categories. While studying in Universitas Indonesia she continued as market research freelancer (qualitative and quantitative) and as business consultant in various industry including banking and tourism. She is passionate about newest development in market research include the area of brand experience, destination marketing, social media and big data analytics. Together with the team, Nuri strives to give each projects in UI&co an cutting edge yet actionable insights.

Mekhdi Ibrahim Johan,

Business Model Specialist

Mekhdi graduated from Universitas Indonesia and University of Gronigen. He is specializing in business model development for new project or investment.

Fadli Umam,

Business Development

Umam graduated from Universitas Indonesia. He is specializing in business development and project management for UI&co.

Sandi Pardamean,

Investment Specialist

Sandi graduated from Universitas Indonesia, majoring in Finance. He specializes in facilitating Foreign Direct Investment coming from Europe to Indonesia.



Denny Irawan is a bachelor of economics from University of Indonesia, specializing in industrial and public economics. He did his bachelor thesis under supervision of Prof. DorodjatunKuntjoro-Jakti, Ph.D., who gives Denny much influence, especially in academic determination and discipline. Denny has interest in defense economics and political economics issue. His thesis title is Simulation of ‘Ideal’ Work-Sharing of ASEAN Member Countries in the Development of ASEAN Defense Industry Collaboration (ADIC): Case Study of Armored Personnel Carrier (APC) Anoa 6×6 Pindad. He was also teaching assistant in Department of Economics, University of Indonesia. Aside of academic field, he is also very active in many extracurricular activities. In campus, he was elected member of UI Student Legislative Body for two consecutive periods. Currently he is serving as head of economic department on National Board of Association of Islamic University Student (HMI). Denny speaks in Bahasa, English, German, and Russian. He is currently pursuing Master degree in Economics.

Nadine Dinisari,

Business Rating Specialist

Nadine oversees the development of rating system in UI&co. She covers various industries, including entertainment, sports and services. She is currently pursuing degree at Faculty of Economics and Business, Universitas Indonesia.